''Language'' The articles featured in this magazine are topics that you will only understand if you attend ''Ridgewater college''. Formal language is used to show that this magazine is regarding serious issues within the college and also is aimed at a more mature audience. All stories are about education, there aren't any fun lighter stories which indicates that this a serious working hard college.
''Ideology'' The ideology of this college is that it isn't racist, it's very multi-cultured this is shown through the main image on the page being of an Asian girl. This shows everyone is welcome. She is smiling so connotes that this is a fun college, but is also very hard working due to the types of stories featured.
''Institution'' The institution are people who attend the college/teach at the college this is evident through the stories been about issues within the college.
''Audience'' The audience of this magazine is clearly for working hard students of the college, therefore they have used a picture of a girl who attends the college and the stories that feature inside are from the college.
''Representation'' The representation of this college are of being hard working, multi-cultured and a happy place to be. Serif text is used to represent the college as being sophisticated.