Wednesday, 29 February 2012

L.I.I.A.R Analysis of a double page spread


In a slightly larger font to the rest and in clear writing situated above the article is an introduction, this gives a clear indication as to what the article is all about and also helps to entice people into the reading it because usually it is a catchy and interesting piece of text which is used. This one reads ''She's 2009's biggest success story, with America at  her feet. So why is Florence Welch lying on the floor attacking herself?'', instantly you want to read on because it has used a rhetorical question, it's a language tease devise designed to make you want to read on to find out why she's 'attacking herself'. This introduction also links heavily to the image which shows Florence Welch sitting on top of a box which has an America flag slung over it, therefore she is quite literally got 'America under her feet'. The image is both large and dominant, it represents her as being strong and successful, this also due to the serious look on her face which indicates she's hard working. Because the image is so large she looks as though she's strong, which contrasts with the swirly serif text reinforcing her gender which makes it all so much better that she's so successful. This double page spread evidently is portraying Miss Welch as a strong, independent female character. In the image she is wearing a black leather body and large black leather Jeffrey Campbell's, these represent her as being feisty and rebellious.The idea that she's feisty links in with her hair colour (red) and the colour scheme (red), this is due to the strong stereotype of a 'feisty redhead'. Also leather stereotypically has the strong connotations of rebellion and rock and roll, it is typical for a indie music magazine to have an image of one of their featured artists wearing such clothing. The first letter 'D' of the article is dominant on the page and in swirly black writing, this links back to the idea of her being a dominant female wearing black. The article itself is set out in a easy to read font and set out in clear columns, therefore it's easier to understand and read the article. Behind the image of Florence is writing that reads in large 'USA' , because she's in front of it and spread across it gives the ideology that she's tackling America and everybody in America knows who she is. It also represents her as physically being as big as America, so perhaps she's also musically on the same scale.As Florence is of the 'indie' genre it is unusual and unconventional that she's posing as usually they are more about the music and therefore do not bother, however this could be perceived as her being controversial towards what her genre expects her to do.  

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