Monday, 14 November 2011
Identifying target audience
My target audience is teenagers from the social group of 'Indies' and people who listen to alternative music. It's a niche audience as it's the individual side of music, however it's a growing trend therefore I think it would appeal to teenagers. To reach my target audience I think it will be important to include a lot of dark clothing as this connotes rebellion and rock and roll, this will appeal to them. Naturally I assume they will from the D-C2 social category due their age they won't as of yet be in a profession. Because my magazine is aimed at teenagers the aspect of rebellion will appeal to them as stereotypically that is the age at which you are trying to rebel against your parents. Therefore the colour scheme will also have to link in with that, I have chosen a black and white scheme for the front cover as it also in reinforces the idea of the bands and artists featured in the magazines as 'icons'. Images that I found on Google of 'icons' are mostly in the colours black and white. My target audience will look up to them.
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