L.I.I.A.R Analysis of NME front cover - The Horrors

The magazine title is short snappy and memorable it is 'NME' an abbreviation of 'new musical express' this indicates that the magazine will feature new bands, therefore the anchorage underneath reads ''How Britain's best band finally broke through'' this illustrates that they're a new 'hip' band in Britain. Over this is the title 'The Horrors' this is the most dominant piece of text on the page and therefore shows that this edition of NME is mainly about The Horrors, evidently this why the main image is of the band The Horrors. They are giving direct eye contact so that they connect with the audience of the magazine. They're dressed in black dark clothing which ties in with their name 'The Horrors' they conform to the Indie genre of stereotypically having longer hair and sixties influenced hairstyles. The iconography of this particular band 'The Horrors' is that they always have dark unique hairstyles, some even closely resembling Robert Smith from The Cure, this shows that old bands do seriously influence new modern ones. None of them are smiling which shows they are serious about the music that they produce which ties in with the idea of an 'Indie' band being more about their music than their look. The serious expressions on their faces also ties in with the piece of anchorage ''never comprimise'' which is a quotation of theirs referring on how they broke into the music scene and became a very successful British band. A white glowing light has been shone on their faces so they look bright, this shows and connotes that they're 'stars', it has come with their success in being 'Britain's best band'. The colour scheme of yellow that is used on the icon of 'NME' and on the writing 'THE HORRORS' also links in with them been stars, stars are the typically the colour yellow. Above the NME sign is a skyline advertisment and competition of winning tickets to Reading and Leeds festival, these entice people into buying the magazine and also make it look a lot more appealing. Underneath is a quotation of a teaser for a story featured in this issue ''it's going to be special'' it's a quote from Dave Grohl who has commented on the reissues of Nirvana's music. It is written in yellow, a pattern is starting to emerge of yellow writing been the teasers. Located at the bottom of the page are more teasers to make the magazine look more attractive for readers as they can read about their favourite new bands. Underneath these teasers are language techniques used to anchor the articles like ''meet his newest recruit''. To the left of these is the bar code to show the consumer the price and they can easily pay for the magazine, above this is the price so the customer is aware of how much the magazine is priced at. NME's audience age range is about 12-20 therefore it needs to be relatively cheap so that it's affordable. £2.40 is the price which it's retailed at.
The language used is one that teenage music fans buying the magazine will understand such as ''bands pay tribute''.  There are quotes also used in the language to excite the consumer such as ''Our new stuffs like Bowie'' NME hope that hope after reading this you're intrigued and buy this issue to find out in what aspect The Maccabees sound like David Bowie!
The ideology behind the magazine is that it's for teenagers. Girls will buy this edition to find out all about their favourite boy band The Horror's and see tour dates and read the latest news on them, however boys will buy it to find inspiration and look up to them. Anyone remotely interested in music and the British music scene are attracted to this magazine. They are stood tall and look 'fierce' therefore the ideology is also that they're a serious band, and are passionate about the music they create. The ideology has an impact on the audience, the audience is therefore teenagers. They're represented as successful band.