Morrissey's signature iconography and item associated with him are flowers, he used to wear them in his back pocket and therefore they are around the edge of the magazine. Everything else is in black and white because it's connoting that it's in the past, which evidently it is since this is a special edition celebrating the 20th anniversary of the successful Smiths album 'The Queen is dead''. The large dominant image is a medium close up of 'The Smiths' because they are the main feature in this issue, the image is a famous picture of them with the leader singer Morrissey more visible than the other members this is because he's the more well known member. Johnny Marr is also more dominant in the photograph because he's the second most well known. They are physically stood where they stand in the band. They're all giving direct eye contact because it connects with the consumer. This magazine like mine will show how older successful bands like The Smiths can inspire the bands of today, the teaser reads ''The making of a classic album. How it influenced a generation. Why I love The Smiths, by Oasis, Radiohead and Razorlight''. This gives a very clear indication of what will be featured inside if you purchase the NME and it's a teaser. 'NME' is very dominant on the page and is short and memorable, it stands out boldly on the page because it's in red, red gives the connotations of being passionate, the writers of NME are passionate about The Smiths; and if you are too, then buy this copy! There is a clear colour scheme of black, white and red. These colours are to illustrate that it's an old image (which it is). However the flowers on the page are colourful, this is because Morrissey always had bright flowers, they are associated with him. Language techniques such as ''SPECIAL'' give the impression that is a one off edition and therefore you should buy it and you want to buy it. There is a teaser for a competition ''WIN SMITHS AND MORRISSEY BACK LOGS'' this attracts the audience into purchasing the mag. It's in a bright clear font so it can be visible from the shelf and will stand out from all the other magazines. A small thumbnail of the album 'The Queen is dead'' is used on the front cover to convey what the anchorage is referring to. The anchorage ''The Queen is dead 20 yrs on'' is in a gold banner which links to the royal family or the Queen. Gold gives the connotations of being special which shows that this edition of NME really is amazing. But also the colour gold links to the Queen which is used in The Smiths album. In the right hand bottom corner are the price so it's clear the consumer how much the magazine will cost to buy. The age rang of buyers for NME are about 12-20 therefore the magazine needs to be fairly cheap so it's affordable, therefore it's a mere £2.40 which for the amount of information you get is justified. Located next to the price is the bar code so it can be easily scanned in at a large supermarket selling the magazine, you can effortlessly purchase a NME without having to go out of your way. The genre of the magazine is indie/rock/grunge/punk therefore they wouldn't feature bands such as ''Girls aloud''. Although the name of the magazine is 'new musical express' it will more often than not contain older bands, I believe this is because they have influenced so many bands of today, and play a major role in the lives of their generation and many more younger ones. On the image Morrissey looks pretty smug, which you would if you were the lead singer of The Smiths but as well he is well-known for being a smug character.
The ideology behind this edition of NME is of being a 'special' one for well known and appreciated band The Smiths. The Smiths are represented as been a prestigious band, this is noticeable fromt the way they're stood to the use of Gold dotted around the cover. The audience for NME is teenagers but also for this particular edition major Smiths fans!
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